01The brief
UCS is a multiplayer play-to-earn game for mobile, built around crypto-native mechanics and sci-fi storytelling. Two audiences had to be convinced at once: investors reading a document, and players landing on a page. Neither had ever seen the game running.
02The approach
We designed a concept pitch document that lays out the vision, the mechanics and the visual identity in a readable sequence, so complex systems (economy, retention, universe) become spreads you can follow rather than dense text. The landing page extends the same aesthetic into a clean, futuristic web experience built to inform, impress and convert.
03The outcome
The visuals give the project a face before there is a build to show: a deck that walks an investor through the world and the business model, and a page that turns curiosity into signups. Bold and stylised, but structured enough to stay investor-ready.
