01The brief
La Puissance is a premium haircare line, and premium is the hardest thing to hold on to inside an Amazon listing: the format flattens everything into the same thumbnail grid. The brand had no Amazon visual language yet, so there was nothing to adapt: it had to be defined.
02The approach
We developed the complete Amazon brand style from scratch, balancing elegance, clarity and design that converts. The same identity runs through the listing images and the full A+ content: a modern, luxurious aesthetic tuned to how Amazon actually gets read, with each product line's benefits stated plainly instead of buried in copy.
03The outcome
The client ended up with a listing and an A+ that look like the brand rather than like a template, and a visual system the rest of the catalogue can be built on. Each line has its own place in the hierarchy without breaking the family look.
