01The brief
Ciclo Cultivo sells indoor growing equipment, which means every post has to do two jobs at once: look good in a feed and explain a technical product. They also needed to keep posting weekly without a designer, and the printed material had to match what people had already seen online.
02The approach
We designed the visual aesthetic for their social media presence: a cohesive Instagram feed plus a set of customisable content templates built around the brand's values, so posts stay on brand whoever makes them. Alongside that came product flyers and a catalogue laying out features and specifications, using the same grid and colour so digital and print read as one voice.
03The outcome
The brand got a feed that holds together as a whole rather than post by post, templates the team can fill in themselves, and a catalogue a customer can actually use to compare panels. Content planning and product promotion end up in the same system: structure, clarity and style.
