01The brief
Serums live on a narrow line: too clinical and they feel like a pharmacy shelf, too soft and nobody believes they work. Bruun Beauty's Advanced Serums collection needed an Amazon-ready package that held both ends at once, across several variants that had to read as one family.
02The approach
We designed a complete visual package: high-impact product imagery, clean compositions and subtle 3D effects used to show texture and key ingredients rather than to decorate. Layouts follow Amazon's own reading patterns, one idea per module and the benefit first, so the collection stays legible in a thumbnail and rewards a closer look.
03The outcome
The collection now presents as a single, coherent range on the listing and through the A+ content, with each serum distinguished by colour and claim instead of by a different design. Beauty and clarity share the frame, which is what makes a clinical promise believable.
